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Ann Arbor Pride

CONCEPT
As a designer for the incubator Woodward & Willis, I created and execute branding for the non-profit Ann Arbor Pride Festival for 2018 & 2019. This process began at conception: understanding the identity of the organization and incorporating it into a visual representation in the logo. From there, I built deliverables within the confines of the visual identity. Pamphlets, t-shirts, banners, and way-finding signage were all workshopped, finalized, and seen
to execution at both festivals in August 2018 and August 2019.
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